UNDER ARMOUR: WOMEN’S WORLD CUP

In order to support our Brand Campaign - ARMOUR UP, I assisted with the strategy, creative direction, and production of various social assets.

I also lead the strategy and creative direction to make roster announcement graphics for each of our athletes that made their squads. The graphics were made by 5 different designers all with the same prompt: create your own version of a passport to show their journey from their home country to Australia/New Zealand.

Assets:

• Campaign Teaser

• Lyric Video

• Game lead-in motion graphics

• Women’s World Cup roster announcement graphics