UNDER ARMOUR: BACK TO SCHOOL CAMPAIGN

I was able to help lead the strategy and direction for Under Armour’s ‘How To Wear It’ Back to School Campaign. We wanted to be able to show off our back to school collection in real-life scenarios -outfitting high schoolers from the Baltimore community. We were able to utilize both influencers and stylists, as well as local students in the Baltimore community to bring a sense of style and confidence while going back to school.

Assets:

• Hero Video

• Stylist Cutdown Videos

• How To Wear It Videos

• Photography