UNDER ARMOUR: ALL DAY, ALL NIGHT

Back in November we were coming up with concepts to showcase UA Sportswear product in different ways. I had the idea to highlight our product and visualize how it shows up on people, no matter what they’re doing, from day to night. Partnering with Mekale Jackson, we put work into this concept / its potential & landed on showing a dancer, an artist, a runner, and a creator.

I was able to come up with the story board, concept, and strategy behind these videos.

Assets:

• Hero Video

• Individual Cutdown Videos

• Photography